In the current media landscape of digital-first, audiences are consistently still tuning into radio, they may not be turning on their stereos but they are still tuning in. Metro FM has over four million listeners and counting which is a testament to the power of good radio.series with industry leaders and executives from various sectors,
The digital age is booming, not only do people stream their favourite music but also podcasts adding a challenge to the world of radio. The station has introduced several successful programmes such as the Love Movement, launched 14 years ago, and the“Being at the helm of black excellence, through the years, Metro FM has been part of black excellence,” said Fikelepi
“What has been great to see is the general acceptance of South African music because it kind of felt at some point that we must play South African music because it's South African… “But that has fed into people feeling like they have more access to the station and more access to personalities and to be able to interact with us more Via WhatsApp notes. It's really, it's been a big change, but it's also been I think for the betterment of radio in general.”
Fikelepi explains that when dealing with a strong equity such as Metro FM one that has a rich history there are various strategies that come into play, especially since the radio market is very competitive.