“We are so proud of Ashley, especially as a female entrepreneur,” the duchess told Vanity Fair in a statement on behalf of the couple. “We look forward to having her focused expertise on our business and creative projects and her continued oversight of our communications team. My husband and I are excited to be alongside Ashley as she builds something extraordinarily special with her firm.
Since relocating to the US in 2020, Meghan has been investing in women-owned businesses and she considers Hansen’s new venture part of her growing portfolio, which also includes accessories brand Cesta Collective, beverage brand Clevr, and more. Since April, the duchess has also been teasing the launch of her own lifestyle brand, American Riviera Orchard, with sneak peaks at its future wares, including gift baskets with jars of strawberry jam.