Fund giant Vanguard is the latest brokerage to slash trading fees to zero - Business Insider

Online trading platform Robinhood was among the first services to offer commission-free trading in March 2015. The startup has since added new features likeVanguard already offered zero-commission exchange-traded funds through its platform. The company's new policy will still levy a $1 fee per contract for options transactions.

"Lowering the cost of investing is business as usual for Vanguard," Karin Risi, managing director of Vanguard's Retail Investor Group, said in a statement. "The expansion of our commission-free platform marks the latest demonstration of this unwavering commitment to our clients."in November that he wasn't convinced commission-free trading would benefit the firm's customers.

Though some analysts feared the slashing of fees would cut out a major revenue source for brokerage firms, some companies have already reported the move to be successful in attracting new clients. Schwab saw trading accounts

Great news from the low cost leader. John Bogel’s legacy lives on.

odibro Can’t take your money out anyway.

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