McDonald's CEO Chris Kempczinski has a new Instagram - Business Insider

CEO Chris Kempczinski sent a message to employees on Monday, emphasizing the company's values — and launching his new Instagram account.

Kempczinski's Instagram is as inoffensive and McDonald's-centric as possible, following 14 accounts including McDonald's partners such as Yoplait USA, Sprite, and Fanta. after Steve Easterbrook was forced to step down as McDonald's CEO in November following an investigation into a relationship with a coworker.McDonald's CEO Chris Kempczinski has launched a new Instagram account in an apparent attempt to erase bad behavior from former top executives.

On Monday, Kempczinski shared a New Year's message with all employees. The message, which was obtained by Business Insider, congratulates employees on a successful 2019. Kempczinski says in the message that he is proud of McDonald's work to create opportunities, build community, and collaborate on solutions.

"All of this is underpinned by our core values, which are the bedrock of our company," Kempczinski writes. "We must now champion and apply them more evenly across the three-legged stool to be even stronger.""P.S. I am excited to share that, starting today, you can follow me on Instagram @chrisk_mcd. I'd love for you to be my first followers," Kempczinski writes. Kempczinski posted his first photo — a headshot — on Instagram early Monday morning.

In general, Kempczinski's Instagram seems to be guided by an effort to appear as inoffensive and McDonald's-centric as possible. Kempczinski follows 14 accounts. Most are McDonald's partners, including Yoplait USA, Sprite, and Fanta. Kempczinski also follows the official account for Chicago, where McDonald's headquarters are located, and Duke University, where he attended college.

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