separate buying team and different vendors
We went to a Macy's Backstage store in Elmhurst, New York, to see why the department store is prioritizing its off-price model. We found the majority of items were from lesser-known labels, but with ample stock and great discounts. While we didn't spot many steals from big-name and designer brands, it's clear that the store is looking to target a larger group of customers who want a reliable and affordable shopping destination for some general, good-quality items.
Rarely did we spot any big name brands, let alone designer ones. This Calvin Klein t-shirt was one of only two well-known brand items on this rack.In general, the lesser-known brands came with a much steeper discount than recognizable ones. Here, for example, the Guess top was about 25% off while the Cable & Gauge one was more than 55% off.But there was one exception: Calvin Klein. This Backstage store carried a lot of Calvin Klein items and offered huge discounts on them.
The stores are starting to look like garage sales
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