Author:Dhani MauUpdated:Feb 25, 2020Original:Feb 25, 2020Stylist-turned-entrepreneur Jennifer Fisher is best known for her elegant fine jewelry staples, from charm necklaces to thick hoops that have been worn by just about every celebrity and Instagirl we can think of. Her namesake line was born out of a passion project and designing jewelry is still something she loves doing. But it turns out she's also good at designing furniture.
She is the latest in a string of fashion designers and labels to extend their brands into the home — and, in particular, furniture — category within the past couple of years.
"On one hand, social media allows us into each others homes, and the images we put out as a means of self expression include both our clothing and our environment," posits Sternberg. "On the other, the heyday of Ralph Lauren home or Habitat Catalog, which I see as making more holistic, expansive connections between fashion and home seem less important than, like, DTC brands who sell one perfect whatever for your home instead of a whole lifestyle or dream.
And for many designers who might already have a love or obsession for interiors personally— that aligns with the point of view of their fashion projects — expanding into that category comes that much more naturally. Of the alignment between his brand and DWR, Sternberg explains: "Entireworld was inspired by modernist designers like Charles and Ray Eames as much as it was by any particular fashion design reference. So, the conceptual framework for the project was immediately evident — to create environments that explored the relationship between our product and the ones they carry.
Fisher echoes this sentiment, explaining that her CB2 line "allows people to have a piece of the brand that might not be necessarily [able to afford] the jewelry." CB2 isn't exactly cheap, but to many, a quality $1,600 table makes more sense than a quality $1,600 pair of earrings. By partnering with a mass retailer, there's also, of course, the opportunity to expose your brand to a new audience, which is true of many types of collaborations and brand extensions.
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