by other players in the autonomous checkout space — is significant because of the challenges autonomous checkout technology has faced in tracking the higher volume of consumers and products that come with a larger space.
Amazon Go's wider product selection indicates the tech's potential for expanding into new categories. The grocery concept includes two categories that, in theory, could introduce friction to the shopping experience: produce, which can need to be weighed, and alcohol, which requires identification. To address these issues, Amazon Go Grocery prices produce per item and requests that consumers ID to an employee upon entry if they want to purchase alcohol.
These advancements could mean that Amazon is poised to license its Go technology to other stores, but it still has one major hurdle to overcome — retrofitting existing stores. Amazon is