With a career trajectory that’s spanned the Department of Defense to hip hop, Simms learned quickly how to stand out as the only woman in the room, stressing the importance of making the right kind of first impression. “You don’t have twenty minutes to make an impact. You need to assert not only your confidence, but your excellence, your know-how, your prowess, and your conviction about your genuine value,” she says.
Being outnumbered also prompted Simms to draw clear lines between her professional and personal lives to ensure her leadership was taken seriously. “When I started working for Combs Enterprises, I wouldn't put one single personal effect up, one personal picture. We had a million parties. I wouldn't do a two-step. I didn't want there to be any opportunity for miscommunication."
As a promoter working at nightclubs in her 20s, Simms developed what she dubs her “clipboard effect,” the idea that holding a clipboard would signal to others that she meant business. Identifying ways to signal your professionalism and focus within a first impression is a mentality that she continues to tap into.Simms remains inspired by Combs’ unique ability to spot talent coupled with his vision to make big bets in business and beyond.
Today, it’s important to Simms to create an environment that helps to accelerate the change that’s already underway, and she’s intentional about demonstrating appropriate levels of representation across the board that the business case behind them. “It makes the company better, it makes us better, and it makes us better as an example to the entertainment and lifestyle brand industry.
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