From Fenty Beauty & Pat McGrath Labs to the brands on the rise.She recalls 2013 as a turning point: “I was feeling really low; everything was too much. I had several people in my head and I wanted to disappear.” She began seeing a therapist and set up a fashion blog to “channel the different Freddies”. Even so, she says, “I still suffered panic attacks, I didn’t think I was pretty and I hated myself,” so she trained as a confidence coach and set up a workshop called She Unleashed.
I saw the negative aspect of the human hair trade in Chris Rock’s, so it had to be synthetic.” She found a supplier in Asia and her followers began asking where they could buy it. “I thought, ‘I could actually launch a business.’” Those who follow Freddie will remember Big Hair No Care – the successful but short-lived extension brand she set up in 2017. “People started requesting more styles. I couldn’t keep up. I wanted to relaunch, but it had to be different. And bigger.”.