Changes in the Use of Virtual Content
She adds, “We’re also hearing from a lot of consumers who maybe feel judged or embarrassed or like they have to look a certain way in class and that livestreaming gives them access to new kinds of workouts that they wanted to try” but didn’t feel comfortable joining. Following yoga, the most popular virtual bookings are High Intensity Interval Training , Pilates and Barre . There has also been an increase in the booking of virtual meditation classes. Digital Fitness Is Here To Stay
To support business owners who use Mindbody, Weddle says, “We just launched our own proprietary solutions so that our customers no longer have to use video conferencing services like Zoom. We’re making a lot of investment there because we think that the industry is headed to being a lot more hybrid in the future.”