Following her passion to pursue a skincare business as opposed to being a doctor was the best decision that Dr Nurul A’in Sa’ari said she made, despite objections from her family.
Aen said she had difficulty in finding skincare products that suit her dry and sensitive skin, which led to her formulating her own skincare products and subsequently creating Alluskin.Alluskin is made to be gentle on sensitive skin and currently sells three products: cleanser, toner and light bulb serum . Its best selling product is the cleanser which it sells 5,000-7,000 bottles a month.
Aen said she frequently shared medical and skincare postings on Twitter and had generated a following before launching Alluskin products. Using her influence on social media to promote Alluskin, she also engaged micro-influencers to review the company’s products and is now expanding its various social media reach and working with more influencers to secure a stronger social media presence.