in business, but 21 years ago, when he cofounded Salesforce, Benioff was trying to build buzz for his little-known startup.
During those 10 years of growth, Benioff knew that reporters and bloggers could help him spread the gospel of cloud computing. Position yourself as a thought leader to build buzz for your business. Just remember, a thought leader must be willing to share their thoughts on a wide range of topics. Employees who trust their bosses have more energy, less stress, and fewer sick days. Here are 4 ways to establish trust with your workers, according to a senior vice president at Salesforce.In the late 90s, companies bought enterprise software that they installed on their own servers.
Benioff thought about metaphors and analogies carefully because it's the way people think. When we encounter a new idea, we look for something familiar to compare it to. Presentation skills were so critical to many positions at Salesforce, job candidates were often required to give a short presentation in addition to answering traditional interview questions.
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