, a taproom and beer brewery in Knoxville, Tennessee. One of the challenges of bootstrapping and running his own business has been designing materials as he needed them. "Over the course of seven years, there are a lot of things that don't quite meld together," he said.
His team uses Canva for all their text-based posts or for in-store printouts. With a monthly subscription, business owners get access to more fonts, templates, and customization tools — like a brand kit. Canva is a free design program that has blank and pre-designed templates for social media posts, as well as flyers, menus, posters, logos, and pretty much any document you can print or share. You can login to Canva on your desktop or the mobile app to customize an unlimited number of designs with graphics, photos, and branding.
Cummings said he plans to roll out his own brand kit with Canva to create a more unified style across all of his marketing materials. This will give his team a style guide, custom branding, and a color wheel that syncs with the guide.