The virtual event is part of the Goldman-sponsored 10,000 Small Business Voices initiative, through which the bank is encouraging business owners to lobby Congress for a handful of COVID-19 relief programs aimed specifically at the business community.
Goldman had mailed out swag to participants, including t-shirts with the slogan "Storm the Hill," but the bank determined that the optics of that phrasing would in poor taste and told participants not to wear them during the January 13 event, the Journal reported. "We chose the slogan to represent our enthusiasm to take part in a democratic process to advocate for small business," the bank wrote to participants, according to the Journal, adding: "If you have other 10,000 Small Businesses apparel, we would encourage you to wear it.