, in all areas. According to the announcement, UTA will help expand the 87-year-old theater’s cultural influence, representation, and programming across TV, film, podcasts, publishing and events through its IP. The Apollo’s legendary stage has hosted generations of great performers, from Ella Fitzgerald and Billie Holiday to D’Angelo and H.E.R.
“The Apollo Theater has long been a vibrant platform for artistic innovation as well as a place for audiences to come together to celebrate Black culture and the arts of the African Diaspora,” said Apollo Theater President and CEO Jonelle Procope. “I look forward to working with UTA to amplify the Apollo’s influence and the artists we champion, while introducing the non-profit theater’s mission and programming to an even broader audience.