Che Nurul Hafizah Che Zulkifli , with her husband, showing her popular ‘snow cap berhantu’ at her shop in Kota Bharu.
And her move to add hijab inners or snow caps with small ghost-like emojis was like the icing on a cake, and demand soared. “I started off by selling several women’s clothing, including blouses, skirts, hijabs and snow caps or hijab inners, which I obtained from several suppliers. “All my hijab inners will come with a small ghost-like emoji as we have many repeat customers who state our inners are ‘berhantu’ and jokingly say they have become obsessed with them. That was when I got the idea to name it ‘snow cap berhantu’.
Due to the overwhelming response, Che Nurul said she decided to open a boutique in Lembah Sireh and began producing various other products such as instant shawls.