In today’s crowded influencer space, one of the original creators of the personal brand is looking to take back her crown.her 2020 documentary “This Is Paris” and a new reality show about her engagement to venture capitalist Carter Reum on the way. She has a new memoir in the works, has launched podcasts and sold NFT art.
She created her new company, 11:11 Media, with Bruce Gersh, a former Disney and Time Inc. media executive, to cement and expand her brands. “Paris is considered one of the first modern celebutantes, which could be defined as a young woman who is not famous for a talent like acting or singing but merely because she is beautiful and wealthy,” said Kelli Burns, an associate professor at the Zimmerman School of Advertising & Mass Communications at the University of South Florida.Ms. Hilton paved the way for others who followed, such as Kim Kardashian and her sisters, Dr. Burns said.
But social-media influencers are no longer reserved for the wealthy or the few. Ms. Hilton’s re-emergence comes at a time when influencers, famous for being famous, are the norm. Creating a lucrative personal brand is a highly competitive field. Not only are TikTok influencers half her age signing deals in media, television and movies, celebrities and athletes have also moved toward making brands and companies based on their identity.
45 branded stores? 19 product lines surpassing more than $4 billion in revenue? “Launched” 27 fragrances? investments in wellness products and a plant-based seafood company? Do these amazing entities have names or we just supposed to nod? And WTF is plant based seafood?
Born between third base and home.
'That's hot.' One of the greatest thinkers of our time.
C ertificate O f V accination I dentification D igital 19 👇 Green Pass pianificato a Marzo 2019 Vaccinazione Globale Summit 12 Settembre 2019: OMS e UE. Un vaccino mRNA 'un arma biologica', ha solo uno scopo, diminuire la popolazione globale.
I love Paris Passing free parking gas in my face and nose with methane refundable eggs for the first time ever been face mask mandatory in a public place for letting out a peaceful protest in a few minutes or more than a few hours of protest without starting conflict
Lol, no thanks
Is this news?
The only thing she influenced was the destruction of other, actually talented, women's careers.
Paris Hilton is only a business nothing else.
It doesn’t seem to bring her joy.
Get outta here with this shit.
Does it involve raw crotch shots while getting out of a car? Bc if it doesn’t, I’m not interested.
Why is her skin so dark in this pic? Blackfishing?
Original national Porn Princess
What is her company?
Who cares
Who?
Kind of late in her time line to do that
Y a w n
She's not capable of identifying a toaster from a blender. How is she running a business? She isn't. This whole article is BS.
Blech
Doesn’t this girl ever smile for a picture?
A fair number of replies denigrating Ms. Hilton. Must be from those who can't read the paywalled article. It would appear Hilton is rather successful and not the airhead some presume her to be.
God I hope she does it.
OK grandma.
ParisHilton keep on talking about your experiences in Utah-- helping youth for years to come
I’d nut on her face…. I guess
Brands
Who cares?
Zsa Zsa Gabor, the original celebrity for just being a celebrity, has a great niece Paris Hilton who has taken celebrity for celebrity’s sake to a monetized level that was not possible in the mid-20th century when Zsa Zsa was the thing.
Who read that quote in a Paris Hilton voice? 🙋🏼♀️
Ivanka! There’s so little difference between them.
Who cares
Maybe she should start with that droopy left eye… InspectorColumbo
Paris in the ? Kim Kardashian on nbcsnl ? Trump, well, you know. Why does the media promote badly-behaved narcissists?
You misspelled “shill”.
Silver spoon. No thanks.
I didn’t realize she had sn “empire”
Kim K did it better and with a better sex tape
Paris Hilton’s business empire? Is it headquartered in Narnia? 😂😂😂
Say “Paris” in the Starbucks line. Paris. People standing by you will be imagining what you’re packing for the rainy season on your trip across the pond. That’s all.
Paint your gold chariot black baby
Ugh. Why is she back?
That’s hot (probably)
Gotta love TheOnion !! Always hysterical.
Stop propping up rich kids whom have done nothing but inherit everything you praise them for
If anyone on the planet does NOT deserve media attention, especially from a supposedly serious publication like the WSJ, it's Paris Hilton
If I yawned any harder the top of my head would fall off. 🥱🥱
She wasn't relevant 15 years ago, and she's even less relevant now.
Why so much hate for this chick? She is doing great. I know her, she's actually really smart. All retards, all indignant, stuck on the character she played a decade ago.
She has never even one time influenced me in the slightest. If she was standing in front of me I wouldn’t have a clue at all who she is.
Who cares!
Is 'yawn' a strong enough word here?
😂😂😂😂😂😂😂😂
At 40 Paris Hilton is a woman who can never spend all her money no matter how complete her frivolity. She has accomplished nothing note worthy given her advantages & she appears to be made of plastic. Why does anyone notice her now?
This “has been” now wants to be a wannabe? Boring!
parishilton
Someone cares about this?
Who cares
She’s doing well on her own businesses and makes more money than you. Her TV show (remember it was a big hit) launched her name to the public and is still growing.
Nobody cares
I don’t care.
Because tax liabilities are easily destroyed under 1 holding company
I can't say anything. I work at a Hilton
Repulsive.
Important business news.... not.
🤮
Nobody cares.
Like the Hilton brand…
😂🤣
I will never forget where I was when she got sent home from jail for her cocaine offense because her ADD was acting up.
Is she still a thing?
Paris who ?
Who?
Who?
Influencer. Why be a teacher, soldier, engineer, etc. when you can become an influencer. What higher calling can there be in life.
More drivel, as the world burns. Why don’t you do something with your words?
'influencer' is as valid as 'ancient alien theorist'. Stop it. Didn't any of you take journalism in college?
$4 billion in revenue from companies she’s started is impressive. It’s double the revenue of MGA Entertainment, which had an even longer (and also interesting) story today. Stories like this are great for classroom examples too. Don’t let the haters get you down TalalNAnsari
There’s nothing original about Paris Hilton. (That said, without her we wouldn’t have The Kardashians or The Bling Ring, so…thanks?)
RichKidsBeLike
The lady who made herpes cool.
No thank you.
So that sex video was actually her influencing oral sex?
Aunt Jemima is the original Influencer
🤮
ParisHilton get the hotels back to cleaning daily. At least pick up our trash geez 🙄 love you BTW 😄
The other day the hard-hitting item on the side vs. center part and now this.
Who cares?
Who?
Doesn't need to be covered in WSJ
Meh.
Influencer? And you people wonder why I canceled my subscription?
I would do her face!
WJS——-WTF?
That’s bot
New sex tape?
2021: WSJ becomes Barron's and Cosmo Mag's baby
Paris has a rough road ahead.
Free or did you get paid for this PR placement?
Brand Consolidation into 1 corporate engine. Good luck, Paris..good timing😉
🎶Does anybody really care?🎶
Who
Can you say VAPID?
🙄
Nobody with a brain cares about Paris Shilton
I don’t care.
Whoop-Dee-fucking-do.
Why write about such a useless person?
Trying to compete with Kim? Lol she’s way ahead darling !
Useless.
Never bought a damn thing this vacuous barbie ever shilled. There are ants in my lawn who are more important than her.
Umm…I had no idea Paris Hilton was even around anymore, much less running multiple companies.
Who?
Who cares. Pay your taxes
Who?
She has a brand?
Thanks for starting the world of vomitous people
Sorry, I’m out of rats asses
Paris Hilton is 40. Who is she influencing at this point? White, unemployed, upper middle class, house wives?
Ummm…she has companies
Daddy money. Born with a silver spoon
Get a prenup!
No
WSJ you are lame AF and I regret paying for my subscription
Influencer? I think of her as the original celebutard.
She looks kind of grouchy.
Very hard to take the WSJ seriously when they think this is an interesting or important story. Rich by birth, beautiful woman makes money. Groundbreaking. 🥱
👏👏👍👍🍀
The Queen
The real OG influencer obviously
Beautiful. She doesn't get enough credit for her intelligence. genius
ParisHilton tweet tweet Paris media entity tweet tweet
ParisHilton like a boss ! Taking physical companies and digital art NFTs to the next level : ) Keep up the amazing work 🔥
ParisHilton 💪💪💪💪💪
ParisHilton Congrats & well deserved!! 💕💕
Paris who? 🙄