Why small-business owners can't afford to quit social media

accounts that generate sales through merchandise and artist collaborations. He estimates 50% of his income comes through social-media traffic.

He told Insider reducing and monitoring social-media use was a more practical solution for many businesses. This as-told-to essay has been edited for length and clarity.On one side, it is really important that a big company like Lush made the choice to not be on Instagram and Facebook for their customers' health.

On the other side, the only reason it's doing this is that it can afford to do it. I'm sure there are many other companies out there who wish they could make the choice to not be on social media, but they can't because their businesses greatly depend on it. Usually, experts tell us,"Use it less." The problem is, we know that it's bad for us, but how do you use it less when your livelihood and so many things in society depend on it?

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Lush退出Instagram和Facebook可能会损失1300万美元，但像我这样的小企业不会。这就是为什么我不会很快删除我的帐户。

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