Can’t I just go to the market and get a quart of real milk, without having to navigate a sea of cows who are in a game where if I don’t milk them fast enough, the cows will revolt and stampede my company, causing the HR department to have to deal with complaints of animal cruelty by PETA?
I can’t help but smile, thinking that the founders of Eirene considered a bit of marketing humor in its name, a reminder of the famous song by Lead Belly, “Goodnight, Irene.” The words of the song include, “I’ll see you in my dreams.” Dying made easy with a double entendre. In the United States, cremated remains are legally required to be shipped via the Postal Service , and to that end, they developed a special tag, a Label 139, so your Aunt Tilly doesn’t end up in Oregon instead of Ohio. Now before you start to chuckle, herewith a statistic: The cremation rate in 2020 was 56 percent of all deaths, growing to 72 percent in 2030.