all-natural? Because there's no nationwide definition forUnless you're a beauty expert or a scientist, you likely won't even know what half of the listed ingredients are–because who has time for a Google deep dive in the checkout aisle? For all these reasons and more, Sephora created aHow does Sephora decipher what's clean?
If a product is labeled as Clean at Sephora, it means that the brand complies with certain criteria, which focus on brand positioning, transparency in formulation and sourcing, and the avoidance of certain ingredients. In the last few years, Sephora has expanded their"formulated without" list to include 40-plus ingredient groups that are known or suspected to be harmful to human health or the environment.
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