at hooking the all-important youth demographic. “We were built for millennials,” Spotify co-founder Daniel Ek toldin December. “I’m not a Gen Zer, and it’s something I’m well aware of. I am trying to spend time with young folks pushing the company to go for Gen Z, and later on, Gen Alpha.”
The app recommends you a slew of songs based on your past listening preferences and plays you TikTok-sized snippets of each. You swipe left or right depending on your feelings about each track; the ones you like are automatically added to a Spotify playlist for you. Masn, whose viral hit “Psycho!” earned him a deal with RCA Records, is one of Discz’s highest-profile users. “Everybody has shorter attention spans these days,” he says. “You’re not gonna spend an hour or two looking for new music. And this way, you get rewarded for showing people new music they like.”