Technology and innovations have made it such that we now no longer need to rely on conventional methods or even go out of the way just to get a task done. Hailing cabs from the streets and queueing up at the banks are a thing of the past, thanks to mobile apps. And this is the fundamental of all start-ups, digital transformations and product innovations – making life simpler and better.
“For us at PETRONAS, the fuel retail business has always been more than just about delivering fuel. We see ourselves as a retailer first and foremost, and we must behave that way whereby creating new and seamless experiences for our customers becomes our utmost priority,” says PDB managing director and chief executive officer Azrul Osman Rani.
With Setel, customers can pay for fuel from their car, earn and redeem Mesra points, track their fuel purchases with e-receipts, and pay at over 200 merchant and retail partners, with many more coming soon – all via the app. “We make it our business to always try to understand the customer journey and how we can make their life simpler and better,” says Azrul.
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