Charmaine Bauzon, Head of Ayala Malls Cinemas, reports that operations have been picking up. Last year, the division reported revenue that was about 6% of pre-pandemic levels. In the first quarter, revenue was up by as much as 25%.
Both companies acknowledge the long climb ahead for cinema operators. Ms. Bauzon said the various issues faced by the company since reopening had to be resolved, with manpower front and center. At the heart of both companies’ approach to reopening was the need to assuage health and safety fears, Ms. Bauzon said. “ emphasis on enforcing the safety protocols for a healthy and safe movie environment for both our customers and our team and to assuage the public’s initial reluctance to stay in enclosed spaces,” she said.
In an interview, Gian Carlo Vizcarra, head for KTX, gave no revenue estimates, but said that for some movies, revenue is comparable to movie earnings from the “old normal.” He counts 750,000 customers at this writing. “We could serve thousands of people all at the same time… with the flick of a finger, you can accommodate everyone,” said Mr. Vizcarra. “, the window is just in the Philippines.
“Theater-going is a different kind of experience. There is sociality; there is some kind of flow in the moment of your life that is pure leisure,” he said, adding that watching in the cinema allows you to focus on the movie, unlike the multi-tasking often required when watching online shows.
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