portfolio companies and real estate properties will hire at least 2,000 refugees. Other companies making pledges include Hilton, Marriott, Cargill, Hyatt, PepsiCo and Pfizer. Tent estimates that the hiring commitments will generate $915 million in income for refugees in the U.S. each year.
PepsiCo plans to concentrate its hiring of refugees in Phoenix, Dallas, Denver and Chicago. Schellekens expects to hire for both factories and offices; the company’s food operations are based in Dallas, while its Gatorade and Quaker businesses are located in Chicago. “I think it should be both blue-collar and white-collar,” he said. “I see it as a talent opportunity. There’s no fixed playbook.”
Hilton, which has worked with Tent since 2018, expects to hire 1,500 refugees in both its Hilton-owned and franchised hotels across the U.S. “As the hospitality industry continues to navigate a tight labor market, these groups of talent can provide new opportunities for recruiting and hiring,” a Hilton spokesperson said by email.
At first, Ulukaya said, it was “very hard” to convince some of the large companies to get behind the effort, but over time Tent made inroads. “We really make an economic case,” he said. “You hire these people and it affects your productivity, it affects your culture, and it’s a no-brainer from a business perspective.”
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