"We've reacted to that by putting more money into the business," Shell said Tuesday.
In many cases, the window to bring a film to a streaming service or premium video on-demand can now be as little as 45 days, cutting the previous window in half.'s NBCUniversal has continued to adapt its approach on a movie-by-movie basis. Some films, such as"Nope," are released in theaters before they become available exclusively on the company's Peacock streaming service for a period.
"We're making twice as many movies as our nearest competitors, and we're buying all that content and moving it into Peacock to establish the streaming service," Shell said. Peacock now has 15 million paying subscribers and 30 million active accounts, Shell said on Tuesday. Much of its subscriber growth has been driven by content such as the company's sports and movie offerings, he said.