’s Italian arm is hunting for anti-heroes.in Rome, Netflix Vice President of Italian Originals Eleanora ‘Tinny’ Andreatta said Italy had been traditionally starved of characters from the “imperfect hero to the rough hero” and wanted more of these tropes in her local programs., a drama about a troubled young man who is forced to spend a week in a mental hospital, only to find friendship and love from his fellow patients.
Moreover, “We want high entertaining stories that can also break taboos and challenge people,” said Andreatta, who joined Netflix from Rai in 2020. “The audience is asking for more and more so to connect with them we have to be connected to the spirit of the time. We’re trying to build our slate: adaptation of big IP, original stories and creating anti-hero narratives. Italy didn’t have those stories before.
Tanz, who has appeared at several events of the past few months and has flown into Rome from Netflix’s new Poland office, noted Netflix’s EMEA approach would be “local plus variety, which is a global strategy” for the streamer. Andreatta cheered local Italian producers by urging them to think big. “We need stories that represent Italians and are made for the Italian audience and then can go to 190 territories,” she said. “We want to work with the best authors and directors, and we know we have to be successful in Italy first and be connected to the needs of the local audience.”