in this series, I established the critical importance for every sales leader to have effective sales reporting, analytics and eventually advanced analytics.
Corporate data literacy is defined as the ability of a company’s workforce to read, analyse, utilise for decision-making, and communicate data throughout the organisation. Beyond having a data-literate sales team and workforce, businesses need to ensure these skills are used across the organisation if they are to compete and win in the fourth industrial revolution.
The index also found that large enterprises with a higher corporate data literacy experience $320 million to $534 million in higher enterprise value . According to the IDC, increasingly data-driven organisations will produce data-literate employees that contribute more to their roles and help businesses sharpen their competitive-edge in an aggressive global economy.that championing data literacy, and measuring its effectiveness by using relevant data literacy metrics, offers tangible business benefits.
This is just one set of guidelines, but provide a reasonable starting point for the assessment. However, companies may need to pay special attention to the sales team, as when it comes to data and analytics, data literacy among sales professionals is found to be especially low.
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