People don’t usually buy from websites; they buy from people. The key is to keep them interested and engaged to convert them into customers.
Creating a solid landing page is essential because it’s the first thing visitors see when they come across your business or product, and it will help them decide whether you are worth their time. Landing pages are also an excellent tool for promoting your products and services in a personal way, making them more likely to convert into sales.
Include a compelling Call-To-Action : Your landing page aims to get people to take action. This is different from getting them to buy, although you might be tempted to think so. Getting people to take action means that they’ll do something that helps you achieve a goal. Use a call-to-action relevant to your business offer and ensure it is enticing enough to get clicked on quickly. Once someone has taken action, give them an apparent reason why they should be interested in what you offer.