, a single jewelry store in the investor's hometown of Omaha, in 1989. Borsheims stocks a vast range of products at cheaper prices than competitors, enabling it to bulk-buy at steep discounts, and combines its range and value with stellar customer service., comparing Borsheims' high-volume, low-cost model to Walmart's.in April 2022. She outlined the perks of being part of Buffett's conglomerate, and explained how she's dealt with pandemic disruptions and surging inflation.
"We're the crown jewel, we want to show our stuff," Goracke said about the frustration her team felt when the meeting was held virtually in 2020 and 2021. "We don't owe anybody anything, and that helps us with our brand power and our buys," Goracke said."I got a lot of pretty nice deals because I could pay — you want the check tomorrow, I can get it to you tomorrow."
"I want you to hit the gas," Goracke told her buyers. She later felt compelled to explain the flood of cash going out the door to her boss.
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