Navigating through the uncertainties of global and Philippine economic realities in 2023, one asks: what is the face of Philippine media in these abnormal times? What is the redefined Philippine media landscape in the VUCA world of 2023?
Not so easy to answer for crystal balls in the midst of increasing volatility that we experience today. But agility and resilience in companies point to survival strategies and thinking, such as, this: ‘There is opportunity in uncertainty!’ So, how are media platforms cope or thrive in the search of these opportunities? What are the opportunities?
Resilience and agility are a big part of the journey as Philippine media thrives in these abnormal times. What are the challenges in 2023?as we explore opportunities in Philippine media landscape for 2023. Interact and learn from insightful conversations of PH Media Experts.Know the Philippine media landscape for 2023. Understand media consumption of Filipino consumers, and how marketers create media strategies for brands and companies.
How e-commerce, social media, and video marketing are being capitalized as strategic channels in these abnormal market situations?3. The Digital Outdoor Advertising and Out-of Home Opportunitiesfor brands and companies to use as a strategic touch point? Identify the opportunities and challenges.Know and understand why radio and TV thrives; and how print survives in the VUCA world. What are the opportunities and challenges? Learn from the insights of Media Experts.