Kellogg's cold cereal products are pictured in a market after Kellogg Company announced it would split into three independent companies, in the latest U.S. corporate overhaul aimed at simplifying its structure and sharpening its focus on the snack business, in New York, U.S., June 21, 2022.
The cereal business – home to brands including Kellogg's, Froot Loops and Rice Krispies – will be named "WK Kellogg Co," after company founder W.K. Kellogg, who created Corn Flakes in 1894. While the company names will change upon the spin-off, which Kellogg intends to complete by the end of this year, the "Kellogg's" brand will remain on the packaging of both companies' products around the world.
"Kellanova harkens back to the history, heritage and tradition of the company with the iconic 'K' and first four letters being Mr. Kellogg’s name," said Kellogg CEO Steve Cahillane, who will be CEO of Kellanova.
Don't buy it for the eternity...OGM and insect flour.
Say No to GMOs!
💩
Or just ‘Killa’ for its close friends.
I give them credit for not going with Kellogg + (plus)
Congrats to the marketing team for incorporating a Star Wars planet into the fold
Changes afoot in the Kellaverse.
Baaahaha!! Why? 😂😂😂
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Source: WSJ - 🏆 98. / 63 Read more »