, Loveness' keen eye for detail allows her to create small batches of beautiful pieces inspired by the abstract shapes and textures found in nature.
"We’ve been there for three years now and having fine-tuned our in-store experience, I can’t wait to open more and bring our unique experience to more people.""Although I always had a grasp on the jewellery design process, there were a lot of teething issues on the business side during the earlier stages of my career. I didn’t have a clear business structure and was trying to single-handedly cover a lot of bases at once, meaning I was unable to focus on any particular area.
"This kind of learning on the job is super valuable and helps to build strong connections within the industry. For a few years, I was consistently making mistakes. I’d eventually learn from them. The time and money it took to overcome those mistakes could have been cut in half if I'd spent more time in the industry and learned from the people around me who had made similar mistakes."Now, I'm determined to learn more and always know what I'm talking about.