Creative BC CEO Prem Gill said the funding — which will run over three years — could not have come at a better time.
Arts and Culture Minister Lana Popham announced the funding Wednesday , calling it the largest one-time boost to those industries, which employ almost 120,000 people and generate $5.4 billion into the economy. Popham said the money will help deal with the effects of the pandemic, which varied from industry to industry – lingering impacts of COVID-19 include the cancellation of music festivals and halts to local movie sets, but also boosted digital media.Overall, the creative sector has “been hit very, very badly,” Popham said.
The announcement took place in provincial legislature’s Hall of Honour, which was turned into a Hollywood North gathering with an appearance from the Mandalorian and Grogu, – also known as Baby Yoda.