Much of the merchandise riffs on the country’s love of tea and biscuits, with stores expected to sell 3.8m cups, mugs and plates as well as 10,000 teapots and millions of collectible biscuit tins.
The London-based firm Biscuiteers said orders are rolling in for its coronation biscuits which come in different shapes, including a crown and Westminster Abbey, and include a keepsake tin . Ormrod said: “That was a hard, hard job but we have put that to bed now … we are flat out. People are buying the specialist coronation bunting with the design on it that has been authorised by the palace … and lots of hand-sewn union jacks.”
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