There’s a new night market in San Jose, with food trucks, artists, vendors, music and a beer garden — all the usual features you’d expect from one of these popular events. But Midtown Immersive, centered around a century-old grain warehouse off San Carlos Street, launched last Friday with a funky vibe all its own.
Asiel Design's Jonathan Gomez stands inside the James Grain Warehouse event space, the centerpiece of the Midtown Immersive night party his event planning company launched in San Jose on April 28, 2023. San Jose artist Francisco Ramirez works on a painting during the Midtown Immersive night party on April 28, 2023 in San Jose.
Event planning company Asiel Design was forced to pivot when the COVID-19 pandemic shut down events throughout the Bay Area starting in March 2020. Co-owner Jonathan Gomez and his wife and partner, Linnae Gomez, decided to turn the rustic James Grain Warehouse — which they’ve used since 2003 — into a space for corporate events, weddings and private parties. Finally, the pieces fell in place to create a “night party” catering to the Midtown neighborhood growing around them.