Women make up half of the labour force but only about a quarter of the auto manufacturing workforce, according to a recent Deloitte survey. Gowan Auto, exclusive Stellantis Importer for Ireland, is stepping up to spotlight their talented female employees. Leading by example, these hardworking women are stars in their field, and they hope to encourage other young people to join their sector and feed the exciting flames of change.
The variety of the role is very appealing. The market analysis aspect can be very interesting because each model competes in different segments of the car market with different characteristics. While it is mainly office-based, there have been opportunities to travel to other European locations for brand events or vehicle test drives.
Actually, within the companies I have worked in over the years, I have been supported and encouraged by male colleagues throughout my career. These colleagues have often been the catalyst for me challenging myself and taking on more responsibilities and experiences. is organised by SIMI and features influential female speakers who provide inspiration by sharing their own stories of reaching the top of their careers and their paths to getting there.I do enjoy driving; it’s more than just a means of getting from A to B for me, and I’ve been very fortunate to drive some great cars at amazing locations.
One day I might be working with the agencies on a car launch advertising campaign, looking at new point-of-sale material for our dealers, presenting our plans to our manufacturer, promoting our sponsorship with Irish Rugby on social media and catching up with our National Women Rugby Player brand ambassadors.