The company on Wednesday announced a new virtual try-on feature that uses generative AI, the same technology underpinning a new crop of chatbots and image creation tools, to show clothes on a wide selection of body types. With the feature, shoppers can see how an item would drape, fold, cling, stretch or form wrinkles and shadows on a diverse set of models in various poses, according to the company.
Google said it developed the virtual try-on option using many pairs of images of more than 80 models standing forward and sideways, from sizes XS to XL, and with varying skin tones, body shapes and ethnic backgrounds. The AI-powered tool then learned to match the shape of certain shirts in those positions to generate realistic images of the person from all angles. The feature will initially work with women’s tops from brands such as Anthropology, Loft, H&M and Everlane.
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