The group had struggled with its debt, and part of its strategy has been to give up its expensive tower network, with its customers roaming on partner network MTN. In its half-year to end-June 2022, it reported a 1% fall in subscribers to about 12.8 million."We are thrilled to welcome Jorge Mendes to the Cell C team," said Joe Mthimunye, Cell C chair, in a statement."Jorge has a deep understanding of the telco industry, and his track record of success speaks for itself.
"I am excited to be joining Cell C at such a critical time in its history," said Mendes."My focus will be on delivering a true customer-centric approach that exceeds the expectations of South Africans. We know that consumers want honesty, transparency, and worry-free solutions that are affordable, offering them flexibility and control. Our vision is to become the brand of choice for the discerning South African seeking the best experience.