Column: The ‘Flash’ that didn’t: How many franchise ‘sure things’ will it take for the movie industry to rethink its future?

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How much longer can this recycling continue?

isn’t failing. It almost feels like audiences are being more discerning, doesn’t it? They don’t want to devote their time to a sequel to something that’s basically about diminishing returns. Like “Fast X,” or the DC movies. Or Pixar, sadly. Though that’s another story: I think people just got used to watching Pixar movies on Disney+. With so many streaming options, people don’t see stuff just because they feel like they “have to.

and “Ant-Man,” characters few people cared about. They should’ve used “Endgame” as a finish line and then come back a few years later.Good luck retraining the owner-conglomerates on that idea! The idea of taking 10 years in between “Revenge of the Sith” and “The Force Awakens” — it feels like ancient history to do things that way.Also, this idea that a movie has to make a billion, or close to it, to turn a profit — that was never sustainable.

 

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