Bud Light’s sponsorship of an April 1 Instagram post by Mulvaney set off a firestorm of anti-trans backlash and calls for a boycott. Mulvaney herself also faced a wave of hate and violent threats. Now, in a video posted to Instagram Thursday, Mulvaney is calling on Bud Light and other companies not only to work with trans and other queer influencers, but to support them through the process, even as trans rights are under fire across the country and corporations face anti-LGBTQ+ campaigns.
Generally, transgender people are more than four times as likely to be victims of violent crime than cisgender people, according to a study from the UCLA School of Law. The Bud Light backlash also coincided with anti-LGBTQ+ campaigns against other big brands, including Target.