As Blur popularized campaign airdrops, it experienced growth and achieved higher user acquisition. Messari’s data indicated that Blur’s airdrop successfully retained a substantial number of whale traders on its platform.The incentive token model of Blur operates by integrating Blur airdrops and token emissions with its “rewards season,” wherein users actively earn points corresponding to their trading volume within the Blur marketplace.
Within a month of its launch, Blur swiftly emerged as a prominent Ethereum NFT marketplace, surpassing competitors such as LooksRare and the_x2y2. The attention garnered by Blur’s pro trader features and airdrops played a pivotal role in its rapid ascent and contributed to the decline in user engagement observed by its rivals.In the future, Blur intends to maintain its airdrop initiatives and incentivize the platform to drive user participation.
At press time, Blur had captured 77.5% of all volume in the NFT marketplace sector, with OpenSea coming in second with 14.3% according to Dune Analytics data. However, in terms of trades, OpenSea continued to remain the top contender with a marketshare of 48.6%.Overall, the NFT volumes witnessed a decline in the past few days. A large majority of the NFT volume was dominated by the BAYC collection, which has also seen an uptick in price.