Generating Content Ideas And Trending Topics
The company said because they could quickly identify reporters that had covered similar topics in the last 30 days and capture conversations from consumers, they were able to craft the perfect stories. If they couldn’t utilize AI, most of their time would have been spent on market research and tedious tasks like manually pulling media lists. They could focus on developing a strategic creative strategy by minimizing tedious administrative tasks.
“I’m also glad to see how accessible AI is to everyone now. When our agency first invested in AI tools back in 2015, it was one of the largest investments in my business I had ever made. We’re still one of the few PR-focused agencies that maximizes the use of technology. The bottom line is you simply cannot deliver the results necessary in today's crowded landscape for your clients without fully embracing the tools and technology to optimize campaigns,” explains Sabrina.