Blume, who is also CEO of Porsche, also said the Volkswagen Group board had developed a “refined portfolio plan for the company’s CARIAD software division. He also referred to the ramp-up of its battery production division PowerCo, and the recent decision to establish a new battery gigafactory in Canada, the introduction of an integrated mobility platform under Moia.
Speaking to Autocar about the renewed focus on design, the head of the Volkswagen Group’s design operations, Michael Mauer, said efforts are being made to ensure the individual design bosses at each of the company’s brands work closer with their respective CEOs. "Design works because it translates what a brand is at its core. Through direct exchange with the CEO, a comprehensive implementation of design principles for a consistent brand experience will be ensured - from corporate presence to products and digital offerings for each brand. The focus remains consistently on the customer and the product,” said Mauer, who is also the design boss at Porsche.