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Although Raquelitas has been around for decades, its name may be unfamiliar to some. It exclusively sells its products wholesale, and is one of the biggest suppliers of tortillas and tortilla chips to Colorado restaurants. While the company makes its money from selling tortillas, its story is built on being local, sustainable and ethical — something it's done since before those ideas became mainstream.All Raquelitas boxes proudly state, “Now energized with 100 percent wind electricity.
By 1982, Raul and Schneider were struggling to make ends meet. Their landlord had just raised the rent on the apartment they shared, and in a moment of desperation, they asked Salvador for a $25-per-week raise each. Looking to teach the boys a hard lesson, Salvador told them that if they wanted more money, they could take over running the plant while he went back to the shop.It was a big challenge.