Amazon.com’s ambitious holiday hiring plans suggest the company is poised for a strong holiday season, analysts say.
That likely means Amazon is preparing for a strong holiday season, even as competitors may be taking a more cautious approach. Amazon’s labor scale-up won’t be cheap. The company said it was investing over $1 billion in hiring and labor benefits, and workers will earn $20.50 an hour on average, up from about $19 a year ago. These investments could certainly weigh on margins in the fourth quarter, Post wrote, but they will likely be offset by greater overall gross profit.
With consumers poised to spend less this year than they did in 2022, retailers will be vying for their shrinking share of consumer dollars. Companies that can offer consumers value and convenience will likely come out ahead—and online retailers such as Amazon are well-positioned to do so.