Rizelle Malabanan, Shell Helix Brand Manager; and Jensen Garcia, Business Development Manager for Shell Lubricants Philippines. Shell Lubricant Philippines
Spearheading the conference was vice president of Shell Lubricants Philippines Jackie Famorca. In her opening remarks, she acknowledged auto workshops’ crucial role in the country’s overall mobility. “Auto workshops are not just businesses; they’re thriving communities that bring people together and foster a shared sense of belonging. Shell Lubricants takes pride in being able to connect and provide support to the driving force that keeps us going and moving forward.
On the other hand, Leo Mendoza, Marketing and Business Development Manager discussed industry trends such as sustainability, connectivity, and personalization, emphasizing the need for the right partner to stay competitive.Partnering with Shell Lubricants is a strategic move for long-term business successes like auto workshops, according to Dana Cuneta, CFE, AVP-Consultancy at Francorp Philippines.