“Beatbox beverages,” Cuban, 65, exclusively told. “So Beatbox beverages is kind of a wine cooler and now a spritzer as well. And [the founders] came on just a bunch of partying guys and one girl out of Austin. And I’m like, ‘OK, it’ll be fun.’”
On season 6 of the ABC series, which aired in 2015, Cuban was intrigued by the trio’s proposal and saw potential in their idea. “I gave them a million dollars for a third of the company and now they’re worth over $200 million. They’ll do, hopefully, a hundred million dollars in sales this year. And they’re just killing it,” he reflected. “They’re taking over the spritzer category. I mean college kids everywhere just live on beatbox beverages. So it’s been amazing.
While Cuban found success with Beatbox Beverages and other companies, there are some that slipped out of the investor’s fingers, including Spike Ball. “I see my kids play [Spike Ball.] We have it in the garage and every time I see it in the garage it’s like, oh my goodness. Because [the founders] wanted me to be the chairman. No, the commissioner of a spike ball league,” he recalled to Us. “And I’m like, ‘I own an NBA team so the last thing I want to do is be commissioner of a spike ball league,’ but they were right. I was wrong.