An ad agency called X Social Media alleges that the company formerly known as Twitter has caused marketplace confusion and lost revenue.
a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.). The company in question is X Social Media LLC, an ad agency from Florida that alleges X Corp. is guilty of violating Florida common law because of “unfair competition and trademark and service mark infringement,” as well as the state’s Deceptive and Unfair Trade Practices Act.
X Social Media writes in the complaint that it has used its registered trademark, “X SOCIALMEDIA,” continuously since 2016. XSM claims it has “already suffered loss in revenue that correlates with X Corp.’s rebrand and use of the mark ‘X.’”that the “crowded field” of “X” trademarks could make it hard for any individual X-branded service to enforce a claim against another — whether that’s Musk’s X or a company like X Social Media.