The cloudy, low-brow ice you make in your freezer has no place here.Chris Vandegrift donned noise-canceling headphones and safety glasses, positioned himself behind a 300 pound block of ice, and switched on the industrial bandsaw. Noah Sokoloff held the block steady as fine snow sprayed in all directions.kind you get from a freezer mold. Their ice is absolutely clear. It shimmers like a mountain creek and looks like a diamond, especially when carved in the shape of a diamond.
They hope clear ice — stamped with a logo or pressed with brass plates to look like a honeycomb — will one day become the standard.“When a lot of people have been making their ice for free, I’m trying to tell them the benefits of adding the clear ice to the cocktails,” said Sokoloff, 41, who is a bit of a ice nerd. Before founding the company, he used to transport clear ice cubes for events from Washington D.C. to Philadelphia in a cardboard box packed with dry ice.
His ice evangelism appears to be working; it has even inspired some new aesthetic aspirations. Martha’s chef has become “very excited about the idea of freezing a Slim Jim in one of the clear ice cubes,” said Daniel Miller, the general manager at Martha. . “It’s easy to say people’s desires for these things are absurd, or a mark of a society going into decline,” said, a professor at Wharton who studies luxury products. “But the truth is that people always seek ways to make their lives a little bit more beautiful, and a little bit more enjoyable.”