Tesla has continued to dominate the auto industry's brand loyalty rate in the first half of the year, according to an S&P Global Mobility analysis of new vehicle registration data. The industry's brand loyalty rate was 50.6 percent – identical to the same period in 2022 – despite a 7 percent increase in return-to-market volume among consumers.
All vehicles in Tesla's lineup have high retention rates, but the Model 3 is the clear winner with more than 74 percent of its returning consumers remaining loyal to the brand. The most popular choice of vehicle for previous owners of the Model 3 is the Model Y. 'Tesla has proven it has a strong connection with its customers, despite increasing competition in the BEV market.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: